From Registrations
to Revenue Insights

Most event platforms capture name, email, and company. HostEvents goes further — connecting your registration data with Salesforce to give your team a complete, revenue-driven view of every attendee.

Salesforce-native
Enterprise-ready
Real-time enrichment
HostEvents — Event Dashboard
Total Attendees
2,847
↑ 18% vs last
Pipeline Influenced
$4.2M
↑ 32% YoY
SFDC Matched
94%
enriched
Audience Breakdown
Customers48%
Prospects33%
Partners19%
Registration Trend — Last 6 Months
3k 2k 1k 0 Jan Feb Mar Apr May Jun Registrations Enriched
Event Performance by Type
800 600 400 0 847 Webinar 612 Summit 438 Workshop 530 Field High volume Growth events
Audience Composition
2,847 Attendees
Customers
48% · 1,367
Prospects
33% · 940
Partners
19% · 540

Event data shouldn't stop at the registration form

Most platforms give you a spreadsheet. HostEvents gives you the full picture.

The Problem

Your event platform captures the basics — name, email, company. But leadership keeps asking questions you can't answer:

  • Who are our real customers vs. cold prospects?
  • What revenue did this event actually drive?
  • Which audience segments performed best?
  • Was the investment worth it?

The Solution

HostEvents bridges the gap by connecting registration data with your Salesforce CRM — creating a unified, actionable dataset your whole team can trust.

  • Instantly see who your attendees really are
  • Track pipeline influence and revenue attribution
  • Give leadership the ROI visibility they need
  • Make smarter event investments going forward

Everything your event team needs

Built for enterprise event teams who need more than a registration form.

Data Enrichment

Automatically sync event registrations with Salesforce and enrich every attendee profile with real CRM data — no manual work required.

360° Event View

Understand your audience at a glance — customer vs. prospect breakdown, regional performance, and account-level insights in one dashboard.

Performance Analytics

Track pipeline influence, measure event ROI, and understand conversion metrics — giving leadership the data they need to justify every event investment.

Promo Code Management

Sales reps can request invite codes with built-in approval workflows for controlled distribution. Track usage and effectiveness end to end.

Sponsorship & SKU Tracking

Track ticket types, SKUs, and sponsorships. Measure revenue contribution and attribute ROI accurately across every revenue stream.

Integrations

Salesforce-first, with a flexible API for custom data sync. Connect your existing stack without compromising data integrity.

Built for every stakeholder

HostEvents gives every team the view they need — without duplicating work or pulling reports manually.

Event Teams

Plan smarter, execute better

  • Better attendee segmentation before and after the event
  • Smarter planning based on historical performance data
  • Automated enrichment — no more manual SFDC lookups

Sales Teams

Engage the right accounts

  • Nominate and invite key accounts with promo codes
  • Track engagement from invitation to post-event follow-up
  • See which accounts attended without extra manual research

Leadership

Justify every investment

  • Clear ROI visibility across all events
  • Revenue attribution from events to pipeline
  • Data to make better decisions about future events

How it works

Up and running in minutes. Insights that last beyond the event.

01

Capture Registrations

Attendees register through your event platform. HostEvents captures every submission instantly.

02

Sync with Salesforce

Registration data is automatically matched to Salesforce contacts, leads, and accounts.

03

Enrich Attendee Data

Each profile is enriched with CRM context — deal stage, account type, region, and more.

04

Analyze & Report

Explore performance, ROI, and pipeline impact in your dashboard. Share reports with leadership instantly.

Stop guessing. Start measuring your event impact.

See exactly who attended, what they're worth, and how your events drive revenue — all in one place.